our story

At By Caitlyn, we believe beauty should feel effortless, accessible, and empowering. Every product is designed to simplify real-life routines without compromising performance. From quick everyday looks to full glam transformations.

Built on professional expertise and real-world experience, our products are high-performing, versatile, and easy to use for both beginners and pros. From our best-selling Brow Gravity to multi-functional palettes, each product helps you look and feel your best, every day.

MEET THE FOUNDER

Caitlyn Hegarty is a professional makeup artist with over 10 years of experience, working with clients on everything from quick, everyday looks to full glam and wedding transformations.

She began creating products that could stand alongside her skills as an artist. Caitlyn recognised what was missing from her own makeup kit - high-performing, versatile products that make real-life routines easier.

Caitlyn has been sharing her passion for beauty online since she was 14, posting on social media and creating YouTube videos. Today, she balances running By Caitlyn with sharing glimpses of her family and home life.

Her mission with By Caitlyn is simple: to create luxury, accessible, and effortless beauty products that work for everyone - from beginners to makeup lovers. Every product is crafted with Caitlyn’s professional expertise, making it easy to look and feel your best, every day.